Bubble London S/S 2018

Bubble London S/S 2018

This February we attended the bi-annual childrenswear event “Bubble”.  This trade event is a great place to spot independent and emerging brands and the line-up of exhibitors is becoming more and more diverse.

So why did we go to Bubble London? Interior trend inspiration can come from anywhere but a good source is fashion. Fashion is a larger and faster-moving industry, therefore, allowing for a broader range of colour and pattern within brands; Fashion trends can provoke and trigger scope for interior trend. At Porter & Brawn, our job is to keep you ahead of the game and identify trends before they happen. Here are our top picks from Bubble…

Balloon Copenhagen
Pimsa
Dee & Nee

Our first pick from Bubble London is from Balloon Copenhagen. Their colour palette was a beautiful selection of sophisticated subdued tones. Balloon Copenhagen has used their namesake to base their small-scale singular colour and tonal pattern repeats – a unique version of a ‘ditsy’ print. Pimsa’s range included graphic animal single colour repeats (penguins, rabbits, birds) paired with block colour appealing to both boys and girls. Dee & Nee is a new interiors range from Akin & Suri concentrating on a selection of small-scale tile repeats used on cushions, storage and wallpaper.

Wildchild London
Another Fox
Hunter + Rose
The brands that stood out as doing something different from the rest of the children’s retailers at Bubble London were Wildchild London, Another Fox and Hunter + Rose. Their designs are all based on abstract, mark making, graphic designs which were executed mostly in monochrome which therefore enables a mix and match element because of the limited colour palette and most importantly the prints are unisex.
Another Fox
Hunter + Rose
Wildchild London

Aside from the monochrome designs, we did see muted colours start to creep into the palette. The colours selected were unique to their range but were inspired by nature and earthy tones. We saw tan, forest green, plaster and sand tones mixed with the black and white palette.

Milk & Dagger
Milk & Dagger
Olivia Grae Kids

We also loved the Milk & Dagger and Olivia Grae Kids stand. Their ranges had steered away from cutesy woodland imagery but instead had a mix of edgy forest creatures – moths, badgers and snails which felt very refreshing. Both brands had a mix of tattoo inspired designs. Olivia Grae Kids were also showing watercolour/tie-dye prints that complimented the rest of their range. The colour palette that both brands used was influenced by nature – burnt orange, mustard, brown, pale, dark and petrol blue.

Selfie Clothing
Grass & Air
Grass & Air

Two of our very favourite stands were interactive – Selfie clothing and Grass & Air. Selfie clothing had picked up on all the key trends – Memphis movement, llamas, safari, and Japanese style cartoon characters which kids are able to colour in and express themselves – we could see this brand successfully moving into bed linen. Grass & Air were a brand that were totally child focused and all about increasing a child’s fun whilst wearing their clothes. They have cleverly used new technology within their range, for instance when some of their products come into contact with water (wellingtons and umbrella) they changed colour! Grass & Air had also thought about safety and making children aware of dangers by creating surface prints that are reflective and react to car headlights. Not only has this been brand been clever by creating a USP but they have also managed to steer away from a garish primary colour palette whilst adopting vibrant colours that appeal to kids.

 

As always, we’d love to know your thoughts. Leave a message below!

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