MAISON OBJET SPRING 2018 – TRADE FAIR HIGHLIGHTS

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MAISON OBJET SPRING 2018 – TRADE FAIR HIGHLIGHTS
1Maison Objet January 2018 - one of 7 halls

Maison Objet is one of the most important international trade fairs for the interiors market.  The show is visited by hundreds of designers, brands and retailers and more than 3000 exhibitors.  This year there was a great sense of energy and excitement surrounding the fair and personally, we found it to be very inspiring.

For those that have never attended, Maison Objet is held in the Spring and Autumn at the Paris Nord Villepinte venue which is just outside the centre of Paris.  The central location means it is easy to access and this year we had the opportunity to combine some time in Paris where we checked out some great stores – we’ll share more on this another time!

Maison object is split across 7 large halls and the selection of brands and designers is curated into three key ‘worlds’ which enable easy navigation.

After several years of study and on the basis of evolving consumption patterns, the show has shifted towards grouping by lifestyle rather than by sector – Maison Objet

The three key areas were ‘Maison’, ‘Objet’ and ‘Luxury, Design and Interior Decoration’.  The theme this year was ‘SHOW-ROOM’ and the inspiration space in hall 7 and the book-store were designed by Paris based trend agency Nelly Rodi.  The ‘SHOW-ROOM’ concept explored how the growth of social media is affecting how consumers make decisions on purchases and how the ‘well-honed consumer is the artistic director and designer of his/her interior’.  This was an interesting and relatable focus for this year’s show and we feel inspired that this creative and confident direction will create more individuality and uniqueness in design.  The video and online information gives further details and explains “Homemakers indulge in a form of decorative exhibitionism and, with transparency in every shape, size and form, showcase their significant objects in display cases or on shelves. Walls show off these new collectors’ juxtaposed accumulation of pictures or their modern-day take on decorative plates; still lifes are arranged as if posing to have their photo taken ready to be posted on Instagram; and light transforms volumes in a dramatic and theatrical approach to interiors that brings a touch of magic back into everyday life.”

Our SPRING / SUMMER TRADE FAIR REPORT includes lots of inspiring imagery and detailed analysis but we have pulled out some of the key trends we spotted here…..

The season for red
Eno studio
Nordal
Himla
Jungle by Jungle
Broste Copenhagen
Done by Deer

Red or more accurately Oxblood through to rust and dusty pink were the most prevalent colours at this seasons show. The tones were muted rather than vibrant and were either paired together or combined with a neutral palette (black, grey, taupe) and accessorised with gold-toned metallics in brush and shiny finishes. Red hues were used in various ways,  as a highlight for example by Broste Copenhagen but also as a key block colour as demonstrated by the Eno Studio with walls, curtains and upholstery in the palette.

The evolution of green
Broste Copenhagen
Shades of green at Bloomingville
Hubsch

Maison Objet featured an abundance of plant and plant accessories on many stands, mirroring many of the other fairs this season. It could be argued it is because the show is positioned for Spring/Summer but from our experience in attending this show for many years, the copiousness amount of foliage and its paraphernalia were conspicuous in their presence this season. The abundance reflects the continued popularity of green as a colour partly due to ‘Greenery’ being Pantone’s colour of the year 2017 and also our growing obsession of bringing the outside in and eco-conscious lifestyle trends. The greens we were seeing at Maison took two directions but both emulating nature. Muted and earthy tones were used on walls, floors and even furniture (e.g metal desk from Hubsch) but there was also a more acidic tone ‘chartreuse’ combined with similarly toned botanicals used to accessorise stands and depict this colour.

The return of brown
Lifestyle Home Collection
Warm brown tones at Broste Copenhagen
House Doctor

With the nation’s obsession with grey seeming to reach its peak, consumers are beginning to crave colour.  In the world of neutrals, we are now searching for more colour saturation and have been greeted with much warmer tones which will continue to grow as we head towards the 2019/20 season.  With the influence of 90’s fashion trends, neutrals are much stronger and moving towards tan, chocolate and black. Textiles used in the colour palette are mostly natural fibres – leather, linen, cotton, jute and sisal. Pattern is minimal in this palette but the direction is small or large scale graphic, organic and structured mark making or self-coloured quilted, embossed, waffle or textured fabrics and designs. At Maison Objet, tan and chocolate were featured on upholstery and homewares especially vases/pots and in various techniques – ombre glass, tonal textured glass, stoneware and glazes all brought together through their colour.

CANE, BAMBOO AND WICKER
Nordal
Hubsch
Nordal mirrors

We picked up on this evolving material trend quite a while back now but this season have spotted it at Top Drawer and we also saw it trickling into some of the retailers whilst in Paris. This season, the use of bamboo is becoming more mainstream and varied making it easier for consumers to buy into this trend. At Maison Objet we saw examples of benches, chairs, stools, coffee tables, and mirrors. We loved the structural use of bamboo by Nordal to create the sunburst mirrors and the varied techniques combined in one display which demonstrated the versatility of the material.

wall hangings
Loop wall hanging at Bloomingville
Bloomingville
A Simple Mess by Louise Dorph

As the interiors world welcomed back the influence of the 70’s era on design, so did it welcome back the trend for Macrame. Used mainly on wall hangings and plant holders Macrame was at it’s most popular last year but options were mostly neutral versions of the artisan craft.  At Maison Objet however, there was an array of different versions which renews our interest in the technique. The macrame examples were different shapes, colours, more knotting and less knotting. The stand out version was from Bloomingville in a vibrant rust.  A few examples of Macrame was combined with the ever popular loop style were also evident.

wire
Serax
House Doctor
Paola Navone

On the opposite side of the spectrum to the natural material, textiles and techniques (bamboo, rattan, macrame, linen) at the show there were also much more structural materials for example ‘wire’. Our examples show there were varied uses – lighting, furniture and home accessories and in varying colours.  The styles spotted involved a wide structure – very open and contemporary. These pots from Serax demonstrated the evolving lifestyle trend which sees sleek and subtle framework exposing the objects within.

black framework
Black highlights at Nordal
Highlights of chartreuse appearing at Weiner GTV
Crittal frame at Casual Avenue

As mentioned earlier in the post, black was used heavily as a finish for furniture as a core neutral. Open shelving, seating framework and occasional tables were displayed in black which offered a structured and simple aesthetic to complement the more detailed accessories which were displayed the stands. Although black was used in abundance, it was mostly on these skeletal designs and as pattern highlights and occasional pieces.

fish
Oyoy Living
Anne-Claire
Serax

In terms of a new character motif, there was none more obvious than FISH. Yes fish!.  In terms of future trend direction, we believe this is linked to the evolving interest in coastal inspiration. Windswept beaches and eroded cliffs where the geographical and environmental topics will become a focus for design.  Water also starts to inspire design and marine life will grow to become a noticeable pattern direction for 2019.

We hope this has given some glimpses into the trend that we uncovered at one of the most influential trade fairs of the season.  If you want to find out more, get in contact with us about obtaining a copy of our SS18 Trade Fair report. There’s so much more to see!

We’d also love to know your thoughts on the show if you were able to attend – leave a comment below!! Thanks

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