This week we popped down to the Houzz of 2018 pop-up installation in Greek Street, London. The five-story installation is inspired by 2018 trends and designed by London based interior design team Run for the Hills. The pop-up tied in with the launch of Houzz’s new online shop; every product in the curated rooms was available to buy through Houzz with an iPad mounted in each room where you could browse the product for further information.
Run for the Hills concentrated on the following key trends – 1970s Revival, Botanicals and Houseplants, Green Tones, Crafted and Modern Rustic. The first room we entered was the living room and was inspired by the 1970’s. In this room, materials were luxurious and included wicker (which we saw at Maison Objet), velvet, woven leather, and marble. The burnt orange velvet sofa stood out against the dark walls and black furniture giving a hint to the 70s.
The house had been designed as a smart home with Bang & Olufsen speakers throughout. There was the most spectacular BeoSound feature in the kitchen which also functioned as a piece of art. The kitchen was a dark shade of Charcoal by Benchmarx Kitchens & Joinery finished with pewter handles. The walls were painted green – a shade called Gooseberry fool by Dulux and the popular millennial pink was used in the kitchen on accessories to complement the dark charcoal.
The room or rooms that stole the show was the open plan bedroom and bathroom. The bathroom at Houzz of 2018 depicts the bathroom trends for 2018 and beyond
we are no longer happy to settle for a clinical all-white space, we want bathrooms to reflect personalities.
The bathroom featured a stunning crittal window shower and partition wall. Large format marble bathroom tiles were used on the walls and floors and finished with matt black fixture and fittings including taps, light fittings and towel rail. The bedroom was like stepping into a hotel. A magnificently thick mattress, layered with many textures – luxurious cotton, faux fur, wool. Woven materials featured in this room with a jute footstool and a new use for macrame – curtain ties. And again the burnt orange was bought into this room as a highlight colour.
The last room was a child’s bedroom decorated in blush tones, animal illustrations adorning the walls and with many tactile elements. We personally loved the colour palette in this room, introducing highlights of forest and emerald green which we had seen in the kitchen. A clever feature of the house that tied the rooms together was to carry key colours from room one room to the next room. Layering was an important feature throughout the kid’s room with blankets and quilts on the bed, layered rugs and wall art lined up along the wall. Interestingly, black was used as a highlight rather than a neutral which stood out against the muted earthy tones.
Did you make it to Houzz of 2018? What trends are you taking away?
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